Role & Collaboration

Collaborated closely with Michael Fazende on creative direction and Instagram reel concepts for Zalat Pizza.

After the Art Director’s departure, I independently led the creation of CTV ads and social media posts.

I oversaw the entire creative process: design, motion design, video editing, and storyboarding.

Campaign Results

Ads delivered across Facebook, YouTube, Instagram, and Snapchat.

The campaign achieved a remarkable +500% boost in engagement, significantly increasing brand visibility and user interaction.

I successfully adapted messaging for multiple platforms while maintaining consistent brand identity.

Responsibilities & Skills

• Creative collaboration & concept ideation
• Design & motion graphics for social media and CTV
• Video editing and storyboard development
• Cross-platform campaign execution and optimization